Word: einsteins
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...have to cajole scientists of this caliber to take time off to do articles for us, but this time they all quickly said yes," says Philip Elmer-DeWitt, who oversaw the package. "I chalk it up to what I call the POC effect, which means that by naming Albert Einstein Person of the Century, we underscored how serious TIME is about covering science and the ways that science shapes our lives...
...brain is imagining a face or a place. They can knock out a gene and prevent a mouse from learning, or insert extra copies and make it learn better. They can see the shrunken wrinkles that let a murderer kill without conscience, and the overgrown folds that let an Einstein deduce the secrets of the universe...
...greater explanatory power? Galileo and Newton thought their laws of motion were the cat's pajamas, explaining everything under the sun and many things beyond, but 2 1/2 centuries later a Swiss patent clerk toppled their notions of space and time. Obviously, Galileo and Newton did not foresee what Einstein found. I think it's ahistorical to assert that in the future there will never be an Einstein of, say, the mind who will be able to pull together a theory of consciousness. And even if it's true that some of the big unanswered questions of science may never...
...about a year later when Aigner-Clark, busy raising her baby, and her husband Bill borrowed video equipment and began filming Baby Einstein in their basement. "It took forever," she recalls. "It was all done at night, after my husband came home from work and Aspen went to bed." The award-winning video features images and toys favored by her 1 1/2-year-old daughter, with an audio backdrop of songs and nursery rhymes spoken by mothers in seven different languages. Aigner-Clark hired the women from a nearby language school and instructed them to speak in "motherese," the universal, high-pitched...
...anymore. Baby Einstein's new sibling videos include Baby Mozart, Baby Bach and, the latest release, Baby Shakespeare. Each capitalizes on Aigner-Clark's love of the humanities and her customers' desire to raise brighter babies. The videos are sold at a variety of stores. Sales reached $4.5 million last year...