Word: eisen
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Dates: during 1980-1989
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...secretary at an Atlanta bank and a cheerleader for the Atlanta Hawks basketball team. "A well-toned body shows me that a woman cares enough about herself to improve herself. I exercise because it makes me feel good, not because of how men react to it." Says Gail Eisen, 40, a producer at CBS News in New York and co-author of The Pilates Method of Physical and Mental Conditioning: "Just being thin isn't pretty any more. Now beauty is the vibrancy of someone who's got blood rushing through her body from exercise. To be beautiful you have...
...Paul M. Eisen, the bank's senior vice president for marketing, had the document "translated" from federalese into passable English. And then, because he was convinced that no customer would wade through the booklet, Eisen inserted a readership test. In 100 of the 120,000 copies, he placed a special paragraph that read: "Any customer who receives a disclosure that includes this paragraph, can get $10 simply by writing 'regulation' and the customer's name and address." At a cost of $69,000, the bank in May and June sent out the 4,500-word pamphlet...