Word: eisen
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...secretary at an Atlanta bank and a cheerleader for the Atlanta Hawks basketball team. "A well-toned body shows me that a woman cares enough about herself to improve herself. I exercise because it makes me feel good, not because of how men react to it." Says Gail Eisen, 40, a producer at CBS News in New York and co-author of The Pilates Method of Physical and Mental Conditioning: "Just being thin isn't pretty any more. Now beauty is the vibrancy of someone who's got blood rushing through her body from exercise. To be beautiful you have...
...Paul M. Eisen, the bank's senior vice president for marketing, had the document "translated" from federalese into passable English. And then, because he was convinced that no customer would wade through the booklet, Eisen inserted a readership test. In 100 of the 120,000 copies, he placed a special paragraph that read: "Any customer who receives a disclosure that includes this paragraph, can get $10 simply by writing 'regulation' and the customer's name and address." At a cost of $69,000, the bank in May and June sent out the 4,500-word pamphlet...
...drops of water ... an unseasonable cloud crossing the sky. sufficed for the overthrow of a world." In 1944 the Allied invasion of Normandy was made possible by a narrow interval of reasonably good weather between the bad. It was so narrow, in fact, that Supreme Allied Commander Dwight Eisen hower later expressed gratitude to "the gods of war." Paganism dies hard...
...Florida to the peeling stoops of Boston's South End. Public health officials and gerontologists were tapped for their views, but the most poignant interviews were with old people - and their often guilt-anguished children. Goldman, Associate Editor Peter Stoler, who wrote the story, and Reporter Gail Eisen, who researched it, were moved by the agony that millions of older Americans endure, but are hopeful that U.S. society is finding ways to pro vide what Stoler calls "the concerned, humane care to which the elderly are entitled...
...deceptions might have gone unnoticed even longer had not Rosenfeld exaggerated his own importance. One of the letters of recommendation over Dressler's signature indicated that Rosenfeld single-handed had thought up the whole idea for the research project. That hyperbole aroused the suspicion of M.I.T. Immunologist Herman Eisen, who had reviewed the recommendation. Eisen mentioned it to Dressier-and the chain of forgeries was unfolded...