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Last week Eastman Kodak Co., the world's largest supplier of photographic equipment to the multibillion dollar amateur market, took a giant step toward the elimination of misbegotten pictures. The company's solution is a compact new camera called Disc. Said Modern Photography Contributing Editor David Eisendrath after trying the photo mite: "It is virtually idiot proof...

Author: /time Magazine | Title: Kodak's Disc | 2/15/1982 | See Source »

...goal barrage began only 19 seconds after the opening faceoff when freshman goalhound Greg Olson rapped in the rebound of his brother Mitch's slapshot after the puck rebounded off the boards behind the Bruin net. It didn't end until Connors, another freshman, sailed a backhander past Erci Eisendrath at 10:34 of the third period, just five seconds after Eisendrath replaced Mark Holden, Brown's starting goaltender...

Author: By Jim Hershberg, | Title: Icemen Fall to Vermont, 4-3, Rebound to Bury Brown, 9-5 | 1/7/1980 | See Source »

...invention as a toy whose high price ($88 initially) and complexity would deter the average snapshooter. But the camera sold well. In the 1960s, when Polaroid's prices dropped dramatically (as little as $20 for a Swinger), Kodak began cracking on its own process. Says David Eisendrath, a photo consultant for TIME and Modern Photography: "Kodak finally realized what Polaroid knew from the start-that there are people who want to take good pictures, and other people who want to see them as fast as possible. The latter group is much larger than the former." If that...

Author: /time Magazine | Title: PHOTOGRAPHY: Instant Battle: Kodak v. Polaroid | 4/26/1976 | See Source »

...psychic superstar came along in the person of Ted Serios, a hard-drinking, onetime bellhop from Chicago. Serios' gift was definitely offbeat: he produced pictures inside a Polaroid camera using nothing but his mind and a little hollow tube he called his "gismo." Reporters Charles Reynolds and David Eisendrath, who observed Serios at work in Denver, had little trouble constructing a device that could be secreted inside a gismo to produce all of Serios' effects. The instrument contained a minuscule lens at one end and a photographic transparency at the other. When the device was pointed...

Author: /time Magazine | Title: Behavior: A Long History of Hoaxes | 3/4/1974 | See Source »

...Reynolds-Eisendrath story was printed in Popular Photography and many of Serios' followers were shattered...

Author: /time Magazine | Title: Behavior: A Long History of Hoaxes | 3/4/1974 | See Source »

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