Word: eisenhardt
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Dates: during 1980-1989
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Another chapter gives a refreshing insight into Roy Eisenhardt, the progressive president of the Oakland A's--one of the few baseball executives who cares more about their players and the state of the game than about making money from it. Angell shows that Eisenhardt considers baseball not as merely another tidy, profitable investment, but rather as an activity that can bring joy to thousands and provide a badly needed diversion from our daily lives...
...mental tunings cannot be made in all the haggling and tumult of a strike. Across the country, fans and reporters, radio and TV stations, have collaborated on a variety of athletic methadones meant to get them through the crisis. One afternoon last week, Oakland A's President Roy Eisenhardt sat at home watching a video tape of a game played last August between the A's and the Baltimore Orioles. The tape helped Eisenhardt keep his mind off the $250,000 that his club lost during the first weekend of the strike...
...TIME chart by redecorated, a recreation room was added for the players, and Billy Martin's office was enlarged. He has a new color TV, a refrigerator and a dressing room as big as his old office. The A's flagging radio contract was sold by Eisenhardt to San Francisco-based KSFO and eight other area stations, and the 30-game television package will be renegotiated next season. The result of this greenback good will: by this week the club will have drawn more fans to the coliseum than it did in all of 1979. More than...
When the elder Haas retires from Levi Strauss next year to indulge his passion for fly-fishing on Oregon streams, Eisenhardt, a Berkeley law professor before he became the team's president, will continue to reflect the family philosophy. Says he: "You wouldn't go into this as a business investment. You do it because you can get a lot of satisfaction out of it." His relationship with Martin is refreshingly tension-free, at least so far. Says Eisenhardt: "Billy is in charge of everything on the field. I'm in charge of everything that...
...Eisenhardt and the younger Haas, a former Levi Strauss Foundation officer who is the A's executive vice president, plan to install baseball's first computerized ticket-selling operation, with satellite terminals in San Francisco, Sacramento, San Jose, Fresno and Stockton to cope with the lengthening lines of excited fans. The executives also intend to get athletes involved in community projects, and, as the elder Haas dreams, "win the World Series." October is a long way off, but if the new owners keep their cattle rollin' and their hats on the rack, their phenomenal success with...