Word: eisenstadt
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General Mills, General Foods and other major food processors that have extensive low-calorie lines will most likely change to some other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet...
ISRAEL began as, and in many ways still is a country of pioneers, and as a country of immigrants driven by the pioneering spirit it parallels America in its youth. Eisenstadt recognizes this parallel and still finds a little of the pioneering spirit in contemporary American life: "There is still a strong missionary element in America, sometimes extremely shallow, but sometimes not. It is part of the ethos...
...know how we'll feel at our 175th birthday," but right now "it is easier to feel the spirit in Israel, in large part because the country is smaller," Eisenstadt maintains. He also realizes the similarity between the immigrant nature of the original populations of the U.S. and Israel, but "hopefully, Israel will amalgamate more quickly, at less human cost." In terms of physical hardship, "there is less in Israel" than in the days of mass urban immigration into this country, and the fact that Israel is smaller and also largely of a "single identity" makes things easier...
...Eisenstadt can already sense a change in the pioneering spiirt of Israel just in the 20 years of the nation's existence: "There has been some decline in spirit, but there has also been a shift in the foci of the spirit. Previously, the spirit was centered on the kibbutz. Some old-timers still feel that the only way to contribute is to be in kibbutzim, but other want to find other meaningful pioneering goals...
This change, continued Eisenstadt, is especially evident in the new generation of sabras (native-born Israelis). "The new generation thinks the oldsters are great masters of talking but they don't want to talk about pioneering and the pioneering spirit. This doesn't mean that they are no longer committed; they just don't verbalize and idealize...