Word: eisner
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...like the idea of products that weather the times--it's the exception to the advertising rule that associates old with bad. In the post-9/11 era, that sentiment is growing stronger. "You're buying the same thing that someone bought in the '50s and '60s," says Breck Eisner, who directed the Burger King spot. "There's a certain comfort zone here...
...distributors, which, according to Harvey, should limit his company's investment to less than $30 million. The job cutbacks, he points out, have simply brought Miramax back to October 2001 levels. "We just didn't need to have all that staff around," he says. According to Disney CEO Michael Eisner, the Weinsteins still enjoy strong support from their parent company. "They may get under people's skin, including ours sometimes," says Eisner, "but the pain is worth it." Moreover, Talk Miramax Books, which is still run by former Talk magazine editor Tina Brown, has been successful. In a long-shot...
...current melodrama gets the headlines, ABC News shares the same fate as its rival news divisions. All are expected to perform alchemy--to increase market share while cutting the budget and, oh yeah, delivering the news in a lively, interesting and accurate manner. Iger insists that he and Eisner give ABC News their full support. "We cheer them on," says Iger, "on a regular basis. We're constant and avid viewers. We oftentimes suggest things that are attempts to help news grow versus contract: we've urged on many occasions for more programming...so I take exception to any notion...
When Disney chief Michael Eisner visited the Paris Bourse to launch Euro Disney stock in 1989, protesters threw eggs and waved signs that read, "Mickey, Go Home!" Critics attacked Disney's European theme-park plans, with French movie director Ariane Mnouchkine warning of "a cultural Chernobyl." After the gates opened in 1992, Euro Disney did look disastrous. Attendance flagged and losses mounted, leading some to wonder whether a fairy-tale ending would, for once, elude the masters of make-believe...
...Many Europeans decided that Disney's vision of a good time - high ticket prices to get into an alcohol-free park with unbearably long lines and inedibly fast food - didn't match theirs. The company reportedly bled $1 million a day, analysts hinted that bankruptcy was an option and Eisner called the project Disney's "first real disappointment...