Word: eisner
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COVER: Do you believe in magic? Disney' s Michael Eisner revives a kingdom...
...business of guests who previously lodged outside the park. In January, Disney announced plans for a $375 million twin-hotel complex designed by Architect Michael Graves, a postmodernist who has playfully topped one building with two five-story-tall dolphin sculptures and another with two four-story swans. Eisner, who wants Disney to become known for its architecture, says grandly, "They're going to be important monuments in this country...
...Michael Eisner says he was raised in Manhattan, but he must have meant on Mars. What earthling could claim that he never saw a Disney movie until...
...culture whose saints were mice and ducks, virgin princesses and lurking sprites, little boys made of wood and little girls lost in wonderland. Virtually every child attended this secular church, took fear and comfort from its doctrines, and finally outgrew it. The achievement of the Walt Disney Co. under Eisner has been to recapture the audience's childhood and extend it into adolescence and beyond. Today customers keep coming back to the movies and theme parks long after they have outgrown short pants...
...stunted, by both the | demand for new product in two mediums and the creeping conservatism that afflicts almost any burgeoning corporation. Yet Disney was always a visionary entrepreneur; he still had magic to do. In the 1950s Disney made three business decisions that would sustain his company until the Eisner years. Decades later, they would profoundly affect the movie business...