Word: eisner
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...animators have plenty on their drawing boards besides feature films. Disney's DuckTales, the daily adventures of Scrooge McDuck and his grandnephews Huey, Dewey and Louie, is TV's No. 1 syndicated cartoon show. Gummi Bears, a Saturday-morning program on NBC, was largely Eisner's idea, based on a son's fondness for the rubbery candy animals...
While traffic at the parks was robust, new attractions were needed to lure repeat customers. When Eisner and company took over, some rides were growing corny with age, especially in the Tomorrowland section of the parks, as real- life events were surpassing Disney's futurism. Says Eisner: "The park has to be extremely contemporary. If it's not, the kids won't think it's a rad place to be. If it's not innovative, then intelligent people will be bored or go somewhere else...
...famed Walt Disney Imagineering group, a department of artists and engineers that Walt first assembled in 1952 to build Disneyland, had been sharply cut back before Eisner came aboard. He promptly revived the Imagineers, but with a difference. The group began to collaborate with the hottest show-business talent available, a strategy that enabled Disney to give its theme parks an immediate injection of Hollywood hipness. Enter Michael Jackson, who was recruited by Eisner to help write and star in Captain Eo, a 17-minute, $17 million movie musical in 3-D. Even more spectacular is Star Tours...
...which passengers will ride replicas of hollowed-out logs down huge slides and through tableaus populated by 101 robotic characters like Br'er Rabbit from Disney's 1946 film Song of the South. "We can control how much the passengers get wet, depending on the time of year," Eisner points out mischievously...
...acre water park where visitors will be able to slide down a 95-ft. mountain, surf on 6-ft. waves and snorkel in pools filled with tropical fish. Opening this fall is the Pleasure Island night-life park, complete with rollerdrome, comedy warehouse, teen video club and jazz saloon. Eisner hopes customers will not remember too well the Pinocchio story, in which visitors to a place called Pleasure Island were turned into donkeys...