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Miami Bureau Chief Cristina Garcia, who visited Florida's Disney World to interview its "cast members," as Disney employees are called, was struck by their youthful enthusiasm. "For everyone from Eisner to the Hawaiian Hot Dog vendors, Disney is not just a 9-to-5 job. It's a way of life. Ultimately, it's also a way of prolonging all of our childhoods." Senior Writer Richard Corliss, who wrote the accompanying story on the enduring appeal of Disney characters, agrees with that view. He saw his first Disney film, Alice in Wonderland, at the age of seven...

Author: /time Magazine | Title: A Letter From the Publisher: Apr. 25, 1988 | 4/25/1988 | See Source »

...gentle, well-ordered world that every kid wants to believe in. Correspondent Elaine Dutka, who spent several weeks at Disney headquarters in Burbank, Calif., found that the grownups who run the realm want to believe too. On a Sunday outing that she and Koepp took to Disneyland with Michael Eisner, the company's chief executive, Eisner detected a minute flaw in the facade of It's a Small World, checked out a new menu item (Handwiches, cone-shaped rolls with a choice of fillings) at one of the cafes, and inquired about apple popularity at the Treetop concession. "With...

Author: /time Magazine | Title: A Letter From the Publisher: Apr. 25, 1988 | 4/25/1988 | See Source »

...sell its pieces to the highest bidders. But someone at Disney must have wished upon a star -- maybe all 30,000 employees did. After sliding within a cricket's whisker of defeat in 1984, Disney has come chirping back. Cheerleading a staff of go-team-go executives, Chairman Michael Eisner, 46, and President Frank Wells, 56, have pulled off one of the most dazzling corporate turnarounds since Lee Iacocca steered Chrysler back from the brink. Says Sid Bass, the Texas billionaire whose family has earned a paper profit of more than $800 million as the largest investors in Disney: "This...

Author: /time Magazine | Title: Do You Believe In Magic? | 4/25/1988 | See Source »

Rather than merely preserving Disney as a dusty institution, though, Eisner and company have reanimated its fantasy factory with their own ideas. Such characters as Mickey, Donald and Pluto are now being joined by the likes of Roger Rabbit, Webbigail VanderQuack and Georgette the poodle. From movies to theme parks to television to retail products, Disney is the hottest all-around entertainment maker in America. And maybe beyond: the most popular children's TV program in China, seen by nearly 200 million viewers each Sunday evening, is the 1 1/2-year-old Mickey and Donald Show...

Author: /time Magazine | Title: Do You Believe In Magic? | 4/25/1988 | See Source »

MOST MIRACULOUS TURNAROUND Disney, long in the box-office cellar, which has turned out a string of hits, including Outrageous Fortune, Stakeout and Three Men and a Baby, since Honchos Michael Eisner, Jeffrey Katzenberg and Richard Frank took over just three years...

Author: /time Magazine | Title: Show Business: Most of '87 | 1/4/1988 | See Source »

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