Word: eisner
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What happened at first was not very much, with the network rejecting the producers' first proposal (titled The Alley Cats). Later, they got a go-ahead on a revised proposal for a pilot from then ABC Vice President Michael Eisner. Still, the notion languished on the back burner until Fred Silverman (see box page 70) took over last year as president of ABC Entertainment. He was immediately attracted to the show and ordered Spelling-Goldberg to get cracking. They made a slick pilot, which won a place for the series on the fall schedule...
...many different types of unemployment that they require very different remedies." Other witnesses advanced special ideas. Reginald Jones, chairman of General Electric Co., commented that tax incentives to industry would go a long way toward cutting unemployment by encouraging businessmen to invest in job-creating expansion. Said Economist Robert Eisner of Northwestern University: "If you want to create more jobs, cut the payroll tax"-i.e., the Social Security tax. Since an employer pays part of the tax as a fixed percentage of each worker's wage, a reduction would allow him to put a new worker on the payroll...
...antique English furniture and fabric ceilings. "It is so much less of a trauma," says Crosby. "It's more like going into someone's living room." (Crosby has grown so fond of Frankel, in fact, that he has taken him on as a tennis partner.) Sandy Eisner, a Cleveland steel executive who drops in for treatment during business trips to Los Angeles, is another satisfied customer. "The whole office relaxes you and puts you at ease," he says. "You don't get that cold feeling...
...Paar, Dick Cavett, comedy and mystery, with two nights of rock music thrown in as a fillip. The package includes just about everything, it seems, but trained seals beating out The Star-Spangled Banner on the xylophone. Its first six weeks have ABC executives glowing-and crowing. Says Michael Eisner, vice president in charge of program development: "Philosophically, I am wildly enthusiastic. And it is working." Translation: Eisner likes the format and so do a lot of viewers...
...part because production costs are only a quarter to one-third what they would be in prime time, ABC feels it can afford a few flops. "With Wide World we have found a new place where we can develop new concepts, new talents and new forms," says Eisner. "It gives us the ability to fail-and without this you will never succeed...