Word: ek
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Dates: during 2000-2009
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That amount, multiplied by all the sentimental souls in the nation, equals good business for such companies as EK Success (which sells acid-free pens), Mrs. Grossman's (which specializes in stickers of butterflies and puppies and such) and Fiskars (which makes scissors). There are even magazines devoted entirely to the joys of scrapbooking. Creating Keepsakes is the biggest publication, with a circulation of almost a quarter-million. The magazine started publishing six times a year in 1996; now it is published 10 times a year and attracts 5,000 new subscribers a month. And inevitably, an online scrapbook, LifeSketch.com...
Despite its octogenarian feel, scrapbooking in many ways is in its infancy. "There is no judgment on this craft," says Dale Nicholson, marketing manager at EK Success. "It's not like learning how to tie a bow and not knowing how to do it. It's your cataloging--your who, what, where, when, why"--which is another way of saying there's no accounting for all those heart borders and Barbie stickers...