Word: ekco
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...gadget-lover's dream. Outside, it blossoms with dials, scopes and switches, and its insides are stuffed with wires and vacuum tubes that look like spaghetti sprinkled with caviar. It is such an expensive gadget that only big airports can get it. Last week Britain's Ekco Co. was telling about its "poor man's radar," designed for the pocketbook of the small-field manager...
Four years ago Manager Bernard Collins, of Britain's Southend Airport near the mouth of the Thames, was having a drink with Tony Martin, chief radar engineer of Ekco. "If only you boffins,"-said Collins, "would give us a cheap way of locating an aircraft, then we'd be quids in." Martin said he would "look around in the factory junkshop...
...minor mystery to most U.S. males is the fact that housewives always seem to have room for another spoon or egg beater in their crowded kitchen cabinets. But Chicago's 57-year-old Arthur Keating solved the mystery long ago. As head of Ekco Products Co. and king of the U.S. kitchenware business, it is his job to make women want ever more household gimmicks. Keating estimates that nearly a third of existing gadgets disappear every year: they are lost in the garbage, carted away by children, or battered shapeless by amateur earthmovers in the backyard. Keating makes...
...such smart merchandising, Keating has built up a line of 2,000 products ranging from a 5? pie pan to a $39 set of stainless steel "Diamondware" table service. Last year his Ekco Products Co. sold 375,000 egg beaters, 10½ million kitchen knives, 2,500,000 rubber-ended bottle stoppers, 1.5 million pots & pans and 12 million can openers. Disguised under such brand names as A. & J., Flint and Ovenex, Ekco Products brought in a 1951 gross of $35 million...
...years, Kitchen King Keating has bought out or organized 16 smaller companies and founded a big subsidiary in Britain. Last week he announced another buy. For $1,254,000, said he, Ekco will acquire the Republic Stamping & Enameling Co. of Canton, Ohio, manufacturer of enameled pots & pans and various refrigerator accessories (1951 sales...