Word: ekco
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Dates: during 1952-1952
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...minor mystery to most U.S. males is the fact that housewives always seem to have room for another spoon or egg beater in their crowded kitchen cabinets. But Chicago's 57-year-old Arthur Keating solved the mystery long ago. As head of Ekco Products Co. and king of the U.S. kitchenware business, it is his job to make women want ever more household gimmicks. Keating estimates that nearly a third of existing gadgets disappear every year: they are lost in the garbage, carted away by children, or battered shapeless by amateur earthmovers in the backyard. Keating makes...