Word: elasticize
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Selling to the over-35 group is less complicated than selling to fickle teens, but boomers are hard to categorize. The generation is unwieldy, comprising two distinct groups--the leading-edge boomers, who are older, and the younger, 40-something group, who are closer to Gen-Xers in taste. Those...
Pity the skateboarder who messes up on a jump and slams down on his feet or a skier who hits a slalom gate at 70 m.p.h. While better protection is the obvious answer, skaters want thin sneaker soles so they can feel their board, and skiers are reluctant to relinquish...
Managing director Palmer, an industrial designer and engineer, set up a design company focused on innovation in 1999. He became interested in dilatant materials, whose unique flowing and locking molecular bond was discovered in the '50s. Palmer figured that if these properties could be combined with an elastic element that...
The trend in which grunge-ish bands crank up the elastic disco bass and coax fans to dance is rock's most pleasant development since Creed broke up. This bouncy tune about a woman with "a million ways to be cruel" is the catchy song of the summer.
About Filipino Fatalism Political-science professor Alex Magno made several perceptive observations in his Essay "The Perils of Pedestals," about Filipinos' "schizophrenic political culture" [July 18]. But I balked at Magno's conclusion: "After we are done with the ceremonial self-flagellation ... we will settle back to a comfortable regime...