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Word: elasticize (lookup in dictionary) (lookup stats)
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It's incredibly risky. How elastic is the Amazon brand name? How much can you stretch it until it simply explodes and becomes meaningless to consumers? And how long can the money hold out? Bezos has already burned through a bank's worth of cash with no sign of slowing...

Author: /time Magazine | Title: Jeff Bezos: Bio: An Eye On The Future | 12/27/1999 | See Source »

He defined hooking up as "an elastic, sexual term" that can imply a acts of a wide spectrum.

Author: By Alexis B. Offen, CONTRIBUTING WRITER | Title: Tom Wolfe Comments On College Social Life | 11/22/1999 | See Source »

Comfort and practicality dictate each stitch of the chef pant. From their elastic waist to their tapered ankle to their baggy leg, these products of utilitarian chic can make or break the cooking experience of any nouveau chef. Traditionally made from swatches of dense checkered cloth or European hound's...

Author: By A. B. Osceola, | Title: Fifteen Minutes: Chef Pants | 11/18/1999 | See Source »

Dire is right. After a major inventory snafu, Fruit's financial elastic stretched again last month, when it had to make a $45 million interest payment on accumulated debt of $1.3 billion. Its stock, traded at $48 a few years ago, now sells for less than $4. The board, its...

Author: /time Magazine | Title: Campaign Finance: The Fruit of Its Labor | 11/1/1999 | See Source »

I don't get it. To sit around in a tuxedo and plastic lei, a conical hat affixed to your head with an elastic chin strap, washing down fish eggs with carbonated white wine, as some glorified Bar Mitzvah band plays Public Enemy's Don't Believe the Hype, has...

Author: /time Magazine | Title: Don't Believe the Hype | 11/1/1999 | See Source »

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