Word: eldorados
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...line of elegantly customized Lincolns, originally conceived by Edsel Ford. It will be produced only in a two-door model, which will weigh in at $8,000. The pitch is clearly for buyers who until now have fallen for luxury hot-rods like Cadillac's front-wheel-drive Eldorado. To win them to Continental-or at least lure them into a Lincoln-Mercury showroom-Ford's engineers and stylists have aimed at "elegant perfection." Says Marketing and Product Planning Manager Ralph L. Peters: "We're going all the way with this...
...good year before she reached Eldorado in Bonnie and Clyde, Actress Faye Dunaway, 27, signed a six-picture deal with Producer-Director Otto Preminger, well known as the fastest litigant in the West. One turkey was born of that union-Hurry Sundown -and Faye went her own way to stardom. Now Preminger wants her back under the terms of their contract, and filed suit in New York complaining that she failed to show up for work as ordered for the beginning of a new picture. Otto wants damages, plus an injunction that would keep her from working for anyone else...
Today, the convertible is on the wane. Thunderbird and Cadillac Eldorado convertibles were quietly dropped last fall for lack of buyer interest. American Motors is dropping them next year from its Rambler and Ambassador lines, and Ford is ending its Lincoln Continental convertible line. In 1963, convertibles accounted for 6.6% of all new cars sold. For 1966, less than 5% were convertibles...
Though Detroit calls them specialty cars, buyers refer to them more naturally as sports cars. With one available in just about any price range from Mustang's $2,461 to Eldorado's $6,277, young-in-heart drivers of all ages are snapping them up. Cougar has gone into overtime production to keep up with demand, and General Sales Manager Frank E. Zimmerman expects to sell 180,000 this model-year. Mustang, which opened up the market two years ago, continues to do better all the time; sales of 46,042 last month were 4,000 higher than...
...fendered Corvette. Then in 1963, Buick introduced its Riviera. The market really began rolling two years ago when Ford brought out the hot, bright, popularly priced Mustang. Every other auto division in Detroit rushed to produce something like it. Dodge pushed the Charger, Oldsmobile the Toronado, Cadillac the elegant Eldorado, and American Motors Corp. the Marlin. Chrysler-Plymouth cut a year off the development time of the Barracuda in order to get it on the road this year. Lincoln-Mercury has introduced the Cougar to fill the price gap between Mustang and Thunderbird. Chevrolet this fall introduced its Camaro...