Word: electras
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...planes. There are so few orders that major planemakers are building for stock-putting together planes and praying that they will be sold one day. A buyer can get delivery of a turboprop Viscount or Britannia in two to three months, v. twelve months for a U.S. Lockheed Electra...
...Four cars, manned by formation-driving chorus boys, run through an elephantine ballet as chorus girls dance an accompaniment on foot and on roller skates. And the songs are enough to make even Tin Pan Alley blush: / Could Have Danced All Night comes out: "Electra too, with colors new and thrilling-the richest fabrics you can see ..." The sell is so hard that it gongs like boiler plate. But it gets results. Salesmen and their quarry pack the house...
...General Dynamics' Convair Division has spent $57 million to develop its long-range jet 600 and shorter-range 880. But so far it has orders for only 79 of the planes, needs triple that-or more-to turn a profit. Lockheed spent $50 million to develop its turboprop Electra, and has orders for 178. But it needs to sell 100 to 200 more to break even. The planemakers are confident that they will sell all the planes they have to-and then some. But they are playing safe, in case they have guessed wrong. They have written off most...
...sales nosedive. For years every ten-year-old kid could identify Buick's Special, Super, Century and Roadmaster-and so could the average man on the street. Our Automobile Topics Magazine recently interviewed 100 men on the street, asking them to identify the Le Sabre, Invicta and Electra; only 15% identified them as Buick models...
...bought an Electra-which I would not even consider-how do I know that next year it will not be renounced for a Ulysses, a Circe or a Spacehound...