Word: electricizers
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Brett Dewey, a Los Angeles television writer, recalls the moment he decided to go electric. "I see the mountains from my office window for a third of the year," he says. "The other two-thirds of the year, they vanish behind the smog." Last June he thought of the $75...
GM got raves from auto writers and customers alike for the EV1's elegant engineering, its spaceship smoothness, and its intoxicating acceleration--0 to 60 m.p.h. in 8.5 sec. "My customers are fascinated," says Michael Monti, who parks his car in front of his Tempe, Ariz., restaurant. Beverly Hills realtor...
Business wise, however, the EV1 is idling. Only 288 cars have been leased in the five cities where GM has made them available--Los Angeles, San Diego, Sacramento, Phoenix and Tucson. Battery life and price are nagging issues. EVs can typically run 50 to 80 miles before recharging, which takes...
In the seven years since California set a 1998 deadline for carmakers to begin marketing zero-emission vehicles, oil companies and auto manufacturers have lobbied to kill any mandate. They succeeded only in postponing it, to 2003. Similarly, carmakers took New York and Massachusetts to court. In recent months federal...
Moreover, after assigning the sales job to its Saturn division, famous for customer satisfaction, GM offered such a stingy profit margin to dealers that they lose money on the business. The lackluster marketing has prompted dark mutterings about GM's motives. Is the company discouraging consumers so as to convince...