Word: electricizers
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A birthday's not a birthday without a cake, of course, and Bubba's that year was so huge that he needed daughter Chelsea's help to blow out the candles. His was far from the biggest, however. At one of the 6,000 parties thrown in honor of Franklin...
Nissan's new zero-emissions electric vehicle is a quiet car with a noisy message. During an Aug. 2 unveiling at the company's new headquarters in Yokohama, Nissan CEO Carlos Ghosn drove the Leaf, a four-door hatchback, onto the main stage with Japan's former Prime Minister Junichiro...
Then again, Nissan, which aims to be the first automaker to produce an EV for the masses, is taking a different road from its competitors'. Recognizing that consumers won't go for battery-powered vehicles if supplying them with juice isn't cheap and convenient, the company is working with...
Key to meeting that goal, however, is the creation of infrastructure and incentives to convert consumers into EV owners. Nissan has plans to set up a charging network on its home turf of Kanagawa prefecture in 2010, which is part of a larger initiative to promote the use of EVs...
Tatsuo Yoshida, senior analyst at UBS Securities Japan, says, "Nissan is very shrewd leveraging politicians and political power." Nowadays, many local and regional politicians jump at the chance to be perceived as sensitive to environmental concerns and so are eager to partner with Nissan. "They want an EV-assembly site...