Word: electrolux
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Dates: during 1930-1939
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Batten, Barton, Durstine & Osborn ($1,000), for the most effective use of headline (Electrolux: "As silently as nature makes...
...attacking the use of paid testimonials, and for founding "Advertising Arts," thereby presenting a medium for the expression of art in business. The second biggest prize winner was the firm of Batten, Barton, Durstine and Osborn, Inc., which won two $1,000 prizes, one of which was for the Electrolux Refrigerator Sales, Inc. Illustrating effective use of headline-titled: "As silently as Nature Makes Ice." Steinway and Sons was awarded one of the eight other $1,000 awards for its advertisement combining the elements of illustration, headline, text and type, titled "A Song for Parents." The jury which made...
Servel, Inc. ("Electrolux" and "Servel" refrigerators, also gas engines and truck bodies): $835,000 (estimated) as against...