Word: electrolux
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Dates: during 2000-2009
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Also at the teething stage is a project involving 50 families in Ballerup, a sleepy little Danish town not far from Copenhagen. Here, E2Home, a joint venture of mobile-phone maker Ericsson and appliances giant Electrolux, has equipped each family with Electrolux's much-publicized Screenfridge, an appliance I saw last fall at another demo home, in Ericsson's Stockholm compound. The engineers there thought it was the coolest thing in the world - a fridge with a full-fledged computer built into its door, with a large screen and an Internet connection. I recall being very skeptical. Who surfs...