Word: electrolux
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With a Viking's daring, blue-eyed Axel Wenner-Gren founded the Swedish-Electrolux Co. in 1919 and girdled the world with its subsidiaries. Before long, he also controlled the Swedish paper-pulp trust. He bought out Krupp's interest in Sweden's Bofors antiaircraft gun, and started a military airplane plant to make the things the guns shoot...
...turned his yacht over to the Mexican navy (then at war), but he opened a de luxe delicatessen with the delicacies from its commissary. To provide employment for the staff of his Mexican Electrolux branch, he set up a factory to make silverware, which was sold from door to door...
...mass of companies, the results depended on whether they had been hit by strikes and material shortages. If they had not, they were likely to be way up, like Electrolux (to $2,184,329 as compared to $730,996). If they were hit, they were likely to be like Yale & Towne, with an operating deficit for the nine months of $524,450 (v. $774,237 profit). Those who had been hard hit earlier in the year were coming back. Example: after losing $5,980,179 in the first two quarters, General Electric made enough in the third to recoup...
...super-combination: a Bendix washer, a two years' supply of nylons, a 1946 Mercury, a Knabe piano, a $1,000 fur coat, a round trip to New York with a weekend at the Waldorf, a Tappan kitchen range, a Crosley Shelvador refrigerator, an RCA Victor radio-phonograph, an Electrolux vacuum cleaner, a Bulova wrist watch, a $1,000 diamond ring, maid service for a year, two complete men's wardrobes, a two-week vacation in the Canadian Rockies...
...Axel Wenner-Gren claimed to control Servel, Inc., U.S. maker of Electrolux products, but last week the company said he had had no voice in its policies or management since 1937, held no stock in his own name...