Word: electrolux
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...world. In a decade of confused and strident changes it dramatized episodes of mankind's disjointed hopes, disgusts and the comedy of the time. Always edited and produced by TIME, although at certain periods co-sponsored by Wrigley, Remington Rand and Servel (Electrolux), it developed a new radio technique since employed by many another radio program. The summer of 1939 ended it as it ended a decade...
...Electrolux Tycoon Axel Wenner-Gren, whose yacht Southern Cross rescued 399 Athenians (TIME, Sept. 11), added to the picture in his story for a Swedish newspaper: "The rooms, hallways and decks were crowded with hundreds of half-naked people. Many had been lying in bed, seasick . . . had to rush out on deck undressed. Many of the survivors were drenched with oil from the Athenians oil tanks which were shattered by the explosion...
...tall, vigorous, pink-cheeked extrovert who speaks a dozen languages, is called "Rockefeller of Sweden" because he gave $7,500,000 for a research institute, $100,000 for antiaircraft batteries to defend Stockholm. The Bofors Co., which makes antiaircraft guns, is largely his. So is most of worldwide Electrolux Co. (refrigerators, vacuum cleaners). His lady is from Kansas City, Marguerite Liggett, who studied opera singing in Berlin. His yacht, the Southern Cross, is one of the world's largest, was once owned by Flier Howard Hughes...
...stockholders to approve a sale of 100,000 shares of stock to Mr. Wenner-Gren at $4.50 per share (the market price) together with a three-year option on another 100,000 shares at slightly higher prices. Mr. Wenner-Gren was to be made Servel's board chairman. Electrolux was apparently going home to Sweden. Wrote directors to Servel stockholders: "A point has been reached in the development of the corporation's business where the proposed arrangement with Mr. Wenner-Gren will be of great benefit. . . . In addition to the benefits to be derived from Mr. Wenner-Gren...
...electric refrigeration industry. Production leaped from 390,000 units in 1927 to 965,000 last year. Public utility companies have pushed sales to their customers to build up power consumption. At the forefront of the expansion have been General Electric, Kelvinator, General Motors (Frigidaire), Westinghouse. Servel's Electrolux has led the gas field. During the Depression many a smaller manufacturing concern has added electric refrigerators as a profitable sideline. Examples: Crosley Radio Corp., Grigsby-Grunow Co. (radios), Wurlitzer Co. (musical instruments)-all concentrating on the low-price field. In addition, a large number of independent companies have mushroomed throughout...