Word: electrolux
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...Sloan liked Mr. Wenner-Gren's refrigerator but not his price. Electrolux rights were sold to Servel. Inc., in which Mr. Wenner-Gren & Associates eventually became the largest stockholders. But last week Mr. Sloan must have remembered that visit for it became known that a division of General Motor's Frigidaire Corp. will soon offer the only other gas refrigerator in the U. S. It will be called the Faraday in honor of Michael Faraday (1791-1867), famed physicist. It is expected that sales will be handled in good measure by gas companies attempting to increase their...
Batten, Barton, Durstine & Osborn ($1,000), for the most effective use of headline (Electrolux: "As silently as nature makes...
...attacking the use of paid testimonials, and for founding "Advertising Arts," thereby presenting a medium for the expression of art in business. The second biggest prize winner was the firm of Batten, Barton, Durstine and Osborn, Inc., which won two $1,000 prizes, one of which was for the Electrolux Refrigerator Sales, Inc. Illustrating effective use of headline-titled: "As silently as Nature Makes Ice." Steinway and Sons was awarded one of the eight other $1,000 awards for its advertisement combining the elements of illustration, headline, text and type, titled "A Song for Parents." The jury which made...
Servel, Inc. ("Electrolux" and "Servel" refrigerators, also gas engines and truck bodies): $835,000 (estimated) as against...
...Serv-el, Electrolux. Forehanded, President H. B. Seaber of the Serv-el Corporation (electric refrigerators) last week took quick advantage of the publicity which the American Gas Association gave to the production of cold by means of gas heat (TIME, Oct. 25). His company is making 200 gas-cold machines, named "Electrolux" for immediate sale to gas companies. By January it will be making 100 daily for public sale; is already advertising...