Word: electronica
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Dates: during 1990-1999
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...industry is a curious beast. With Kurt Cobain's suicide and the subsequent self-destruction of the entire grunge genre, record companies suddenly found themselves scrambling for a new buzz word, a new formula that they could package and sell to teenagers across the country. Somehow they decided that electronica was the answer--a genre that had never been prevalent in America, yet had already had a long development in Europe. However, they immediately discovered that it was not as easy to market electronic music as they might have liked. A trip to the nearby record store will reveal that...
Richard James, an electronic music artist that typically goes by the moniker Aphex Twin, personifies the problems inherent in trying to market electronica. His music ranges from hard-core techno frenzies to delicate, ethereal passages, none of which can be easily pigeonholed into a style or genre. On his latest release, Come To Daddy, he runs the gamut of electronica types, revealing both the limitations of the genre and its vast potential...
...Bucephalus Bouncing Ball," which can only be described as the sound of a crazed ball lost somewhere inside a monstrous machine. On some tracks, James lets his considerable pop sensibilities shine through. "To Cure a Weakling Child, Contour Regard" would not sound out of place on a cutting edge electronica compilation, and even manages to sound poppy and funky while being totally original...
...featuring a rendition of Grandmaster Flash's "White Lines," and the other, their second self-titled record, which included the semi-hits "Come Undone" and "Ordinary World," that saw more air-time on MTV Asia than in the US or England, Duran Duran decided to try their hands at electronica...
...leaves their recent albums and appearences besmirched with pity rather than popularity, Duran Duran seem to know that they will never again regain the over-whelming popularity of their "Hungry Like the Wolf" days, and perhaps, will never bring tears to the eyes of their female fans. But their electronica effort is valiant. As a foray into the new genre, Medazzaland winds up somewhat better than Depeche Mode's attempt, and falls slightly short...