Word: electronica
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...sticks are popular. One sound you'll hear if the party's going right: a communal whoop of approval when the deejay starts riding a good groove. "The first rock-'n'-roll shows were dance events," says 6th Element promoter Matt E. Silver, who has worked with best-selling electronica acts such as Chemical Brothers and Prodigy. "Now it's about deejay culture." In the movie Groove, the filmmakers refer to that connection between deejay and dancer, between promoter and satisfied raver, as "the nod." Many rave promoters and deejays don't do it for the money. They...
Rave iconography is already being co-opted by Madison Avenue, which has learned all about digging up the underground and selling the dirt. TV ads for Toyota's Echo have the trippy look and feel of rave flyers (Toyota is sponsoring a U.S. tour of British electronica acts Groove Armada and Faze Action). Every song on Moby's 18-track album Play has been licensed, popping up in ads for the last episode of Party of Five, movies like The Beach and commercials for Nissan's Altima sedan and Quest minivan. Donna Karan's DKNY label plans to use deejay...
...slip safely back into the underground with alternative rock. With horrifyingly generic teen-pop acts blaring out from MTV's Total Request Live day in and day out, it's a wonder more kids haven't turned to drugs to escape the awful racket. Sure, a fair amount of electronica is wordless wallpaper, but slip on Moby's soulful, cerebral Play, and you won't need any substances to get high. The music will take you there all by itself...
...when you've got someone who can loop James Brown and scratch KRS-One's "Step Into a World" with his mouth and a microphone? And why limit yourself to music? In addition to crowd pandering chants like "Where my weed smokers at?" Rahzel's act was punctuated with electronica-mimicking interludes (many of which are on the album). Not one to end on a down note, Rahzel finished his solo set with a Matrix-inspired skit that set up his truly impressive "If Your Mother Only Knew"-appropriately dedicated to Bobby McFerrin's son. Yes, the beat...
...although my pass had the letters "VIP" on it, the light in the club apparently caused the bouncer to instead read "under no circumstances should this person be allowed upstairs." So I contented myself with watching the self-proclaimed "super swank tripno pop" band voted 1999's Best Electronica Act by the Boston Phoenix's readers on two big closed-circuit TV screens next to the main stage. Maddeningly, the footage was purposefully grainy black and white, no doubt because it's artsier that way. From what I could make out, Lunar Plexus didn't seem very electronic...