Word: elegantes
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Apple floundered for the next decade or so, its market share dwindling to single digits. Jobs resigned himself to swimming in smaller and smaller ponds, founding NeXT, which made an elegant jet-black computer for the university market, but not much money, and buying Pixar, which eventually produced such computer...
And that proved to be only the first smart move in a crusade that would make him the father of 20th century American industry. When the black Model T rolled out in 1908, it was hailed as America's Everyman car--elegant in its simplicity and a dream machine not...
Luciano also led the trend in gangster chic. He lived large, in a suite at the Waldorf Astoria. Expensive and elegant suits, silk shirts, handmade shoes, cashmere topcoats and fedoras enhanced his executive image. There was always a beautiful woman, a showgirl or a nightclub singer on his arm. Sinatra...
He was not the adman's adman. He wasn't a hipster like William Bernbach, who tapped into youthcult with the "Think Small" campaign for Volkswagen. He wasn't an elegant rationalist like David Ogilvy, whose ads famously advised the rich that a Rolls-Royce was the sensible car to...
"Robert Jordan in Nicaragua" shows such a perspective with Boyle's consciousness of the contemporary political times. The famous Hemingway character finds that dealings with the contra-contras and the contras are not so very valiant or elegant as one would imagine. Much like the dealings of the government in...