Word: elemental
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...dominant producer of mined gemstone diamonds, has acknowledged the la- tent power of synthetic diamonds (the preferred industry term). DeBeers has maintained a small business selling diamond for drills, precision cutting tools and even tweeter domes in stereo systems, but in 2002 it rebranded that branch of its operations Element Six--a sign of its commitment to this fledgling side of the business. "The market for industrial diamond is growing at 10% to 15% per annum," says Element Six spokesman John Caldwell. "We are trying to push the boundaries of uses for diamond...
...according to the Globe. Turner Chairman and CEO Phil Kent, in a statement released to The Crimson last night, wrote, “We apologize to the citizens of Boston that part of a marketing campaign was mistaken for a public danger...As soon as we realized that an element of the campaign was being mistaken for something potentially dangerous, appropriate law enforcement officials were notified...
...Climate Project brings a personal element to groups that may have never encountered the film, says Kalee Kreider, Gore's communications director. "The trainees have given his version of the slide show more times than Vice President Gore," Kredier adds. "That's really the goal for them, to reach down in where the movie and Vice President Gore cannot reach...
...defendants, calling the evidence against them "incredibly weak." The two remaining accused, Raymond Buckey, 28, and his mother, Peggy McMartin Buckey, 60, were to be tried last month. Now their day in court has been postponed and the case against them thrown into turmoil by the only element the tale seemed to lack, a touch of Hollywood...
...TIME: A key element of your strategy appears to have been to rebrand the Conservative Party as a party that cares. You've used the phrase "compassionate conservative," which has a different resonance...