Word: elemental
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...orchestrated the finer details of the new location, including the choice of bread and table setup. Opening night went off without a hitch. Regulars of the Jamaica Plain location came, along with new diners. “I had been doing construction. I was sort of out of my element,” Kranyak said. “When I opened, it was like, this was what I’ve been doing for 20 years.” —Staff writer Lingbo Li can be reached at lingboli@fas.harvard.edu...
...Schwarz and Song then repeated the study with a new group of students and a new group of words. This time, the subjects were told that the invented names belonged not to food additives but to amusement-park rides - something for which an element of danger is often part of the appeal. The results were similar: a ride with a name like the Chunta was perceived to be a less dangerous choice than one named the Vaiveahtoishi. But the Vaiveahtoishi was also described as likely to be more exciting. The lesson for marketers is obvious. (Read "Getting Closer...
...November 2009. The organization has also recently re-launched their Web site, and they are uploading new information daily in an effort to become more accessible to their growing readership. Despite these changes, Let’s Go remains focused on their commitment to student travel and a personal element in their books. “We want our guides to serve not only as an informed voice, but also as a friend on the shoulder of our loyal readers,” Gordon explained. This quality is what the team behind Let’s Go hopes will keep...
...says. “There were times it wasn’t working. At times it can be brutal being out there performing....Some people [think] ‘Why is this guy doing this?’ Some people look at street performers as beggars. There is that element. Be that as it may, I performed anyway.”Neiman was able to make a comfortable living from performing music and giving dulcimer lessons for 15 years. Now that he has started a family, his education has proved valuable and earned him a job at a software company.STARTING...
...series of photographs of the John Hancock Tower, taken from the MIT Boathouse, are merely flat, frontal views of the building. The pictures present the same, grid-like, glass-windowed Tower; the only noticeable difference is that they are taken with different lighting. The sole creative element of these large, vertically oriented photographs is how they are reminiscent of Monet’s paintings of cathedrals at various times of the day. Otherwise, the intent behind the series is ambiguous, as it seems only to depict a superficially beautiful image of a skyscraper. Such a representation of the Hancock Tower...