Word: elephantitis
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If you're Osborn, you go back to your roots. He originally hails from Louisiana and is a member of the Mcllhenny family, which makes Tabasco Sauce. "I grew up with chilies," says Osborn, 41. "I'm kind of obsessed by them, actually." Of course, he is also pretty obsessive...
American shoppers will be able to buy the result of Osborn's ruminations from this Christmas: Elephant Pepper hot sauces, retailing at $3.99 from the Whole Foods Market chain. It's the culmination of a long travail. When Osborn founded the Elephant Pepper Development Trust in 1999, his main aim...
But to encourage farmers to spend time and money growing chilies, Osborn realized they had to see it as not just a defensive move, but as a business venture. "Then there's no question of sustainability," he says. So Osborn set up the Elephant Pepper Company, buying surplus chilies left...
Osborn's conservation methods are proving to be as popular as his hot sauce. It's a perfect win-win. With its rising funds, the Trust now trains wardens from as far away as India and Vietnam in chili deterrence. Wildlife groups from Sumatra to the Serengeti, including the Worldwide...
Despite his success, Osborn has no illusions that chilies will stem elephant-human conflict completely. The problem is only going to rise with the burgeoning elephant population, he says, and Livingstone is a prime spot for viewing the consequences. Each dusk, when elephant feeding time starts, a voluntary curfew descends...