Word: elettra
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Dates: during 2000-2009
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...that focuses on renewable energy and reforestation projects. "With the launch of Cell Defense, we're planting one tree for each of the first 10,000 products sold through CarbonFund," says Nina White, Lancôme's U.S. general manager. "The whole thing came about because one of our spokesmodels, Elettra Wiedemann, brought it to our attention...
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