Word: elfenbein
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...spontaneous, rather emotional and very chaotic. They didn’t seem to be able to reflect on their organization at all and the constant infighting meant the protesters couldn’t form clearly defined goals for their action.” In contrast, Elfenbein summarizes the core premise of the PSLM’s campaign as “focus on the issues. We didn’t talk about ourselves as sacrificing anything, nor did we talk about the need for social revolution. We wanted to communicate that the sole reason we were there was because...
...PSLM cultivation of a successful media profile can be attributed to their clockwork organization, savvyness, and sheer willpower. “I would call our approach to media relations dogged,” says Madeleine S. Elfenbein ’04. “We went in there with the approach that this is big news and we had the courage of our convictions to transform that belief into action. The media was drawn to us because we looked serious, and we were. We were on top of our game...
...Elfenbein says she does not come from a particularly privileged background. “My dad is an active member of a union and I have been aware from a very young age that my family owes its prosperity to the power of unions,” she says. Indeed, all PSLM members strain to stress the diversity of backgrounds from which they come. But the fact that they will all graduate with Harvard degrees places them firmly within the ranks of the elite...
...decision to move forward with a sit-in threatened to tear the PSLM apart internally. DiMaggio and Elfenbein both confess that there was soul-searching within the group from the first time the tactic was suggested in January of 2001. “We were asking, ‘will it end our campaign forever?’” Elfenbein says. While the sit-in undoubtedly raised the profile of the living wage issue on campus—Epps admits that he had “barely heard” of the struggle prior to the takeover?...
...Elfenbein finds it disappointing that “often the only edge to the story that journalists could see was the opportunity for sticking it to Harvard.” All PSLM members interviewed for this story complained that often the focus of media coverage was not the plight of campus workers, but instead the thought of Harvard students skipping classes and generally defying the Ivy Leaguer stereotype. Elfenbein ruefully accounts her experiences with one journalist, who exclaimed “Wow! It must really smell in there!” as being representative of a typically superficial attitude lacking...