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Fidel Castro and Miami politicians are already using six-year-old Elian Gonzalez as a poster boy. Now Madison Avenue wants a piece of the photogenic tyke. As long as Elian is a guest in capitalist America - pending a U.S. court decision on his fate - companies like the popular web-search firm AltaVista want to cast him in commercials. An advertising firm based in Portland, Ore., Wieden & Kennedy, which produces AltaVista's ads, tells TIME it is making a pitch to Elian's Miami family about using the boy's image in a national spot...

Author: /time Magazine | Title: Now Madison Avenue Wants a Piece of Elian | 2/6/2000 | See Source »

...Elian has regularly been trotted out for display in spotlights such as Disney World, and last month was put on a Spanish-language radio station in Miami to declare how much he wanted U.S. citizenship. Last week his Cuban father charged in a letter to Attorney General Janet Reno that the boy is being "unscrupulously manipulated." The Miami family's lawyer, Spencer Eig, says they might listen to AltaVista's idea, but "so far they've turned down" commercial offers. If so, it's a rare example of restraint in this more than two-month-long frenzy...

Author: /time Magazine | Title: Now Madison Avenue Wants a Piece of Elian | 2/6/2000 | See Source »

...mapped 90% of the human genome code 14 Kurdish insurrectionist on Turkey's death row 15 Souchong or oolong 16 Hasty escape 18 Fully absorbed 19 New Microsoft CEO Steve 22 "Is that your ___ answer?" 25 Ducats, in Variety 26 LAX guesstimate 29 Congressman Dan, who wants to subpoena Elian 31 "I lost a bet with ___" (Hillary Top Ten list item) 33 Hallelujah, ___ Bum 34 Bricklayer's burden 36 Data for detectives 37 Donna ___ (soaps actress and Giuliani's wife) 39 Campbell of Scream 42 Dolly the clone, e.g. 43 N.H. clock setting 46 Rocker likened New York to this...

Author: /time Magazine | Title: News Quiz Crossword Jan. 31, 2000 | 1/31/2000 | See Source »

...ELIAN GONZALEZ Even if grandma diplomacy works, he's still a football. Does Cuba's health care cover therapy...

Author: /time Magazine | Title: Notebook: Jan. 31, 2000 | 1/31/2000 | See Source »

...abundantly clear at this meeting how both sides of Elian's family are being manipulated by the opposing political forces, to a higher degree than we'd thought," says TIME Miami Bureau chief Tim Padgett. "It was a sad moment for many people involved, because far from being the occasion that some had hoped would help facilitate a resolution, it was extremely tense and the two families didn't even talk." With no family reconciliation expected to resolve the dispute, the focus returned to Capitol Hill, where both the grandmothers and their Florida relatives arrived Thursday to lobby legislators over...

Author: /time Magazine | Title: Elian-Granny Reunion Makes Matters Worse | 1/27/2000 | See Source »

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