Word: eliasberg
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...Numbers. According to CBS Research Director Jay Eliasberg, the network feels that "intelligent advertisers are not interested in demographics perse but in the audience's response to their product," since most TV advertising is of mass-consumption items. Besides, adds Eliasberg, CBS's huge prime-time audience contains top numbers in all categories-more young people, more old people, more women, more men, more teenagers, more children...
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