Word: eliasch
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...down or burned, that carbon is put back into the atmosphere, accelerating climate change. At least 20% of annual global carbon emissions come from deforestation. If we can't stop forest loss, we'll struggle to stop climate change. That fact was recognized by the British government's recent Eliasch Review on forestry, which estimated that failure to halt deforestation could increase the cost of damages caused by global warming by $1 trillion annually by 2100. "If we're going to solve climate change we need to take advantage of the opportunity to reduce deforestation," says Duncan Marsh...
...lighter, more powerful, wide-body racquets made of composite materials. According to the Sporting Goods Manufacturers Association, tennis players' numbers are increasing, and equipment sales are expected to rise 4% annually. "If you want the consumer's dollars, you have to bring real innovation to the game," says Johann Eliasch, CEO of Head--who exited golf because he didn't think his company could do so there. Tennis was another matter; last summer Head launched the Intelligence line, which uses piezoelectric fibers in the frame. The fibers convert the energy produced when the ball strikes the strings to electrical impulses...
...brutal competition in sports equipment won't go away soon--but some brands will. "There's only room for so many," observes Eliasch, who recently bought Penn Racquet Sports from yet another conglomerate, GenCorp. Head is planning an IPO to finance some additional acquisitions. Eliasch is a scratch golfer, and golf brands are struggling. Could he be teeing something...
...When Eliasch took over Head, which makes racquets, skis and diving equipment, the Austrians feared he would shut the factories there. Instead, he automated production, invested in engineering and simplified product lines, concentrating on high-end gear. "It costs roughly the same to manufacture expensive and cheap products," says Eliasch. Executive decision: expensive is better. This year Head should post sales of $410 million and operating earnings of about $45 million...
...Eliasch brought an innovation to the game--titanium--a material he took directly from golf. Head's Ti5 and Ti6 models, which weigh about 7 oz. and cost up to $250, were the world's top two selling racquets last year. In Agassi, Head may have the game's top salesman too. "In the past, tennis had Borg, McEnroe and Connors. Today there's only Andre," says Eliasch...