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...This morning Vuitton president Yves Carcelle announced that the company would hand over all of the holiday windows in 350 stores worldwide to a special contemporary art project created by the 39-year-old Danish artist Olafur Eliasson. "The level of cooperation and, somehow, risk, is pretty high," said Carcelle, "because we won't have any products in our Christmas windows...

Author: /time Magazine | Title: Louis Vuitton's New Project | 11/9/2006 | See Source »

...contemporary art world has had anything like a blockbuster in recent years, it would have to have been The Weather Event, Olafur Eliasson's wildly popular installation in the Great Turbine Hall at the Tate Modern in London. In a nimble rethinking of the atmospheric sublime, Eliasson mirrored the hall's 115-ft. ceiling, then hung from it a patently artificial but weirdly persuasive "sun" made from 144 yellow lightbulbs behind a giant semicircular screen. Then he pumped the room full of mist. During a six-month run that ended in March 2004, Eliasson's make-believe sky drew some...

Author: /time Magazine | Title: Sound & Light: Food for the Eyes and Ears | 8/27/2006 | See Source »

...Eliasson, 39, who lives in Berlin, was raised in Denmark by Icelandic parents, so perhaps his yearning for light was carried in his Nordic bloodlines. But while he has been inspired by James Turrell and Dan Flavin, artists who use pure light as their medium, his purpose isn't merely to explore light's mystery and power. And though he has a decided sense of humor--one early work was a simple rainbow created in a spray of mist--minimalist performance-art jokes are the least of what he has in mind. What Eliasson cares about are the ways...

Author: /time Magazine | Title: Sound & Light: Food for the Eyes and Ears | 8/27/2006 | See Source »

MEANWHILE IN THE U.K. ... Sun Storm in a Gallery When two Englishmen meet, they talk about the weather. When staff at London's Tate Modern museum gather, they talk about "The Weather Project" - and how Danish-born artist Olafur Eliasson's installation leaves them feeling foggy. While visitors have been dazzled, Tate staffers say they've been disoriented by a yellow mist in which a representation of the sun drifts. The haze is glycol, a harmless sugar-and-water mix often used to create atmosphere in nightclubs. The cure? A bit of fresh...

Author: /time Magazine | Title: World Watch | 10/26/2003 | See Source »

...largest private employer, with a staff of more than 700. It owns the country's biggest hotel, the 108-room Loftleidir in Reykjavik. Last year it bought another line, International Air Bahama, which flies between Nassau and Luxembourg. With that kind of performance, Managing Director Alfred Eliasson, who was one of the founders, is not overly concerned about competitors who criticize his low pricing policies. "No airline," he notes, "is obliged to be a member of I.A.T.A...

Author: /time Magazine | Title: Airlines: The Hippie Carrier | 8/17/1970 | See Source »

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