Word: elixir
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Dates: during 1990-1999
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Ditch the CVS brand--your skin deserves the very best. Waterproof and hypoallergenic, this elixir boasts a "pleasant fragrance" and comes in four different SPFs. Never drop your Corona again with their new non-greasy formula...
Want to sell lots of your new product? Here's a classic formula. First, imply that it cures some baby-boomer malady, like the dimming of memory or sex drive. Then hint that there might be a shortage of the miracle elixir. Sundown Vitamins seems to be taking both approaches with Cellasene, an herbal remedy imported from Italy that it claims "helps eliminate" cellulite, the dimply, cottage-cheese-textured deposits of fat that gather on the hips, thighs and buttocks of most women past their...
Maybe it was the elixir of potential wealth in the air, or maybe it was carryover from the eagerness that characterizes recruiting, but the Crimson snagged a win--the first ever by a visitor--in Princeton Stadium because it was supremely opportunistic...
...antidote to America's not-so-rewarding experiences with the judicial system. "We broke the proscenium of the courtroom world with the O.J. trial, and when we pierced that proscenium we saw stuff we hated," he says. "When Judy showed the audience that she was decisive, that was the elixir for all the malaise that we'd suffered...
...before Faircloth's press conference, Edwards was peddling his own health-care elixir at a panel discussion in Raleigh. He condemned "health-care bureaucrats" who overrule doctors in determining a patient's treatment, and asked, "Are we gonna put the law on the side of the patient or...leave it on the side of the big insurance companies?" In the familiar terms of Southern populism, Edwards promised to be an "independent voice" in the Senate for those who "don't have Lear jets to fly them to Washington, don't have lobbyists walking the halls of Congress...