Word: elixir
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Dates: during 2000-2009
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...that is, women who are also the most likely to be working. And breast milk, one of the world's best examples of demand-led economics, has to be expressed regularly so that supplies do not dwindle. That means it must be made easier for moms to tap this elixir of productivity...
...global revolution, actually. More than 50,000 people around the world suffer spinal injuries each year, and these days, methylprednisolone is the standard treatment in the U.S. and many other countries. But Young is still not satisfied. The drug is an elixir for people who are newly injured, but the relief it offers is only partial, and many spinal-injury victims were hurt before it became available. Young's dream is to help those people too--to restore function already lost--and to that end he is studying drugs and growth factors that could improve conduction in damaged nerves...
...national debt by unearthing lost World War II treasure in a muddy cave near the Burmese border. So who can blame Thailand's 700,000 AIDS patients for putting their faith in such cures as bitter melon extract (at one point certified by government officials), magic herbs and an elixir called Love Dharma, concocted from sticky rice and herbs...
...idea seems so simple. Take a brand that has name recognition and an impressive archive but whose products are more likely to be seen on mall-walking matrons than on Madonna and inject the elixir of youth. That is, find an unsung young designer to create a new line of products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen...
...idea seems so simple. Take a brand that has name recognition and an impressive archive but whose products are more likely to be seen on mall-walking matrons than on Madonna and inject the elixir of youth. That is, find an unsung young designer to create a new line of products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen...