Word: elixir
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...idea seems so simple. Take a brand that has name recognition and an impressive archive but whose products are more likely to be seen on mall-walking matrons than on Madonna and inject the elixir of youth. That is, find an unsung young designer to create a new line of products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen...
...week (excluding bamboo bungalow rooms that range from $6 to $45 a night), the Spa at Samui's eastern Lamai beach offers nothing less than the elixir of youth. With promises of "a longer and happier life," derivative traders, TV producers, flight attendants and other visitors swallow herbal nutrition tablets, quaff detoxifiers and regularly flush their insides. The talk over laxative tea runs from the latest stock fluctuations to?I'm not joking?the day's excreta. The guest book includes testaments to changed lives and?I wish I were joking?photos of half-meter-long expunged intestinal parasites...
...While globalization is inexorable--we can't stop the world, we can't get off--it's not an elixir for the world's problems" he said. "Our challenge is to harness the unique qualifications of globalization...
...Marvin Bryan here. A feisty 73-year-old long-distance trucker and former reading teacher from Mesa, Ariz., he had heard about Nuevo Laredo's prescription-drug bonanza from his trucker pals. Clutching a plastic bag, he is pleased with his purchases, which include Augmentin, Proscar and that modern elixir, Viagra. Nearby, Bill Gibson picks up Tagamet, the stomach medication, for a mere $7.50--far less than the $62 he says he would pay back in Oklahoma City, Okla., "even though it's made by the same company as the stuff...
Gore's role was to sell a mysterious elixir to the crowd. Somerby recalls he bought a frayed tweed suit and several bottles of "elixir" in preparation...