Word: elixir
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...playing for the basketball title were an elixir, the football teams of Indiana and Syracuse have kept the ball going into the fall. For the first time ever, the Hoosiers have trimmed both Ohio State and Michigan on the same calendar, and this time the Orangemen have gone them one better. On top of beating both Penn State and Pitt, 17 years in the trying, Syracuse is undefeated. It is 1959 again...
Diet, weight reduction and nutrition have become national obsessions, and everything seems to be an elixir or a poison. The 1980s are the "Age of Enlitenment": one-third of Americans are on weight-reducing diets, and half of us regularly take vitamins or mineral supplements...
...Upjohn's minoxidil lotion is getting a ! lot of attention. Doonesbury has taken acid note of it, as has the Cathy comic strip, while ABC's Nightline has given it more serious treatment. To millions of men, it may, in fact, be a more promising potion than the elixir of love. Reason: minoxidil, which is otherwise used to treat high blood pressure, apparently can regrow hair on balding heads. When a Washington hospital announced three years ago that it was seeking gleaming pates on which to test the hair restorer, 10,000 eager volunteers called in, jamming the switchboard...
...will cost somewhere between $10 million and $20 million, is fitting for the Coca-Cola Co. (1985 sales: $7.9 billion) as it turns 100. A century ago, according to corporate lore, John Styth Pemberton, 55, a surgeon and analytical chemist, whomped up the first batch of Coke's magic elixir in his Atlanta backyard, using a three-legged brass kettle and an oar. Now, almost exactly a year after the seemingly disastrous flip- flop decision to change the formula of the world's best-selling soft drink, Coca-Cola has emerged bigger, wealthier and vastly more diversified than ever before...
...whole, cheap oil has far more positive effects than negative ones. Says Robert Ortner, chief economist for the Commerce Department: "It is a very potent boost for the economy." Since energy costs make up about 10% of the Consumer Price Index, smaller oil bills provide the economic elixir of growth without inflation. Many businesses get a huge profit lift from lower energy costs. The airline industry, for example, saves $110 million for every 1 cents drop in jet-fuel prices...