Word: elixirs
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Dates: during 1970-1979
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...Elixir Mixer. Many automotive engineers have long dismissed oil additives like STP, Bardahl and Wynn's as all but useless in normal engines. Most motor oils today are fortified with so many acid neutralizers, detergents and thickeners that any additives can thwart their carefully calculated effects...
Granatelli insists that STP is a valuable lubricant, but the elixir mixer guards his formula as if it were vital to the national security. The major ingredient is apparently polyisobutylene, a long-molecule petrochemical that sells for about a dollar a gallon, appreciably less than STP. In fact, STP spends more on advertising the oil treatment than it does on producing it. Such high-compression hustling may be the main reason for STP's history of success. Even now, auto-suggestive motorists-bombarded by radio and TV commercials ("the Racer's Edge") that often feature Granatelli...
...seventy-one, his poetic voice is strong and his speaking voice mellow, as if he just sipped a special elixir--tea and honey, perhaps. Sitting in Robert Fitzgerald's office before his afternoon reading at Boylston auditorium. Tate looks every bit the Southern gentleman--debonair, impeccably dressed, a hint of Basil Ransom, years after The Bostonians, but with the high forehead and thin, tapered fingers reserved for artists and poets...
...high rate of U.S. productivity has long been regarded as an American elixir, more responsible than anything else for the nation's envied standard of living and its ability to compete strongly in world markets. Rich investments in technology and worker training have made the value of output per man-hour in the U.S. the world's highest. Historically, that value has risen at a rate of about 3% a year. In the past four years, however, the annual increase has averaged only 1.7%, substantially less than that of Japan and major West European nations. Since wages have...
...teachers, not the experts, but he implies in the very nature of his book that it is up to the experts to provide theories, materials, and methods for the schools and the teachers. His own expert prescription for the problems of the schools is yet another theoretical elixir of little practical use as medicine and perhaps likely to have harmful side effects. Jones's fundamental weakness lies in his diagnosing and treating one symptom-the rationalistic bias-as if it were the entire disease, the entire problem, of American education...