Word: elizabeth
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Dates: during 2000-2009
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There are legitimate reasons stars are signing up to shill mascara and moisturizer in such numbers. First, the embarrassment factor has disappeared. "Ten years ago, celebrities didn't think this was a good career decision. They thought it detracted from their cachet," says Scott Beattie, chairman and CEO of Elizabeth Arden. "When we signed Catherine Zeta-Jones in 2002, she was one of the first prominent celebrities to sign to a beauty brand. Now it seems stars see an opportunity [with beauty advertisements] to present themselves to the public in a more controlled way than the tabloids...
Although Zeta-Jones has been getting a lot of attention?not all of it positive?for her whopping contracts with T-Mobile and Elizabeth Arden, Arden's top brass insists she's worth every penny. And if exposure and a paycheck are what Zeta-Jones is after, then she may be better off in an Arden ad than in The Legend of Zorro...
...ensure more image control and power for stars: Jennifer Lopez's fragrance, Glow, rakes in more than $100 million a year for Coty, which has just launched a scent linked to Desperate Housewives, Forbidden Fruit?either a stroke of marketing genius or a sure sign of the apocalypse. Elizabeth Arden, which has turned an enormous profit on the bulletproof Elizabeth Taylor White Diamonds fragrance, introduced Britney Spears' scent, Curious?the No. 1 fragrance launch in 2004-05?and plans to present new products from Hilary Duff and, in an interesting turn, Danielle Steel. Sarah Jessica Parker, Paris Hilton, Donald...
...Papale understands that, too. He also understands how appealing the new female barkeep (Elizabeth Banks) is - the hesitant romance of these two recently hurt people is very nicely managed in the film. But Papale also knows what his fans can only dimly imagine, which is just how big and fast and hard-hitting professional football players are, and he can't afford distractions. All he has to throw at the big guys - who do not exactly welcome him to their locker room - is heart: the ability to recover from their hits and keep on charging down the field. He spends...
...response to Britain's colonization of the South Pacific archipelago; in Ngaruawahia, New Zealand. Though her post was ceremonial, Te Ata, the sixth Maori ruler, worked to raise the profile of Maori abroad, attending the coronations of foreign sovereigns and meeting with world leaders like President Clinton, Queen Elizabeth II and Nelson Mandela...