Word: elizabeth
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...1970s and 1980s, Szostak studied how cells prevent the loss of crucial genetic information during cell division. He and Elizabeth H. Blackburn, a cell biologist at the University of California, San Francisco, predicted the presence of the enzyme—now known as telomerase—which allows cells to protect their genome from degradation...
There are legitimate reasons stars are signing up to shill mascara and moisturizer in such numbers. First, the embarrassment factor has disappeared. "Ten years ago, celebrities didn't think this was a good career decision. They thought it detracted from their cachet," says Scott Beattie, chairman and CEO of Elizabeth Arden. "When we signed Catherine Zeta-Jones in 2002, she was one of the first prominent celebrities to sign to a beauty brand. Now it seems stars see an opportunity [with beauty advertisements] to present themselves to the public in a more controlled way than the tabloids...
Although Zeta-Jones has been getting a lot of attention?not all of it positive?for her whopping contracts with T-Mobile and Elizabeth Arden, Arden's top brass insists she's worth every penny. And if exposure and a paycheck are what Zeta-Jones is after, then she may be better off in an Arden ad than in The Legend of Zorro...
...ensure more image control and power for stars: Jennifer Lopez's fragrance, Glow, rakes in more than $100 million a year for Coty, which has just launched a scent linked to Desperate Housewives, Forbidden Fruit?either a stroke of marketing genius or a sure sign of the apocalypse. Elizabeth Arden, which has turned an enormous profit on the bulletproof Elizabeth Taylor White Diamonds fragrance, introduced Britney Spears' scent, Curious?the No. 1 fragrance launch in 2004-05?and plans to present new products from Hilary Duff and, in an interesting turn, Danielle Steel. Sarah Jessica Parker, Paris Hilton, Donald...
...Saudis, Swedes and Kiwis can hate Dubya, and thus protest against his folly in Iraq, while consuming the riches of U.S. commerce and culture. Some lands have the splendid fortune of a dignified presence to represent them: South Africa's Mandela, Brazil's P?l? and the U.K.'s Queen Elizabeth II. Others are stuck with rogues like Saddam, Gaddafi, Castro and Venezuela's Chavez...