Word: elkharter
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...Selmer Inc. Elkhart...
Arthur Julius Decio, 35, of Elkhart, Ind., is a millionaire because he early recognized and exploited the billion-dollar-a-year market for low-cost mobile homes. As president of Skyline Homes, the industry's biggest producer, he is worth just over $5,000,000. Skyline's sales in the past four years have jumped 500% to $59 million, and Decio expects to race along with the fast expansion of the two population groups that buy the most mobile homes: young marrieds and retired oldsters...
Decio started in the garage behind his childhood home in Elkhart, which is next to-and on the wrong side of-the New York Central Railroad tracks. His father, an Italian immigrant grocer, sank some savings into mobile homes in 1951, but did poorly and begged son Art to try either to rescue or liquidate the small company. Decio, then a steel salesman, put in $3,200 of his own, recruited three friends and started to work...
Stiff Tonic. Miles got started on all this activity as the result of a king-sized headache of its own. Founded in 1884 by Elkhart Physician Franklin Miles, who started off with a liquid sedative known as Dr. Miles' Nervine, Miles remained a small company until the early 1930s, when it brought out Alka-Seltzer. Though archrival Bromo-Seltzer had already been marketing an effervescent powder for years, Alka-Seltzer soon moved ahead to become a dyspeptic nation's favorite (it now outsells Bromo-Seltzer 4 to 1). After packaging powdered coffee and lemon mix for K-rations...
...Rocks. A lot is happening around Miles these days-besides, that is, the tornado that barely missed the company on its way through Elkhart last week (see THE NATION). Once a narrowly based, family-owned business, Miles has transformed itself into an expansion-bent producer of more than 200 medical and pharmaceutical items, with 18 plants in the U.S. and abroad, sales in 101 countries. Last year it started new drug and chemical plants in France, Venezuela and Guatemala, bought up three new companies. Last week Miles announced that it will double the size (cost...