Word: elkins
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Dates: during 1960-1969
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...reason could be that what they are permitted to read is witless and dull. Probably the safest rule for the adult buyer is to avoid any book bearing the endorsement of any educational book or library advisory service. One such-The Man Who Walked Around the World, by Benjamin Elkin (Childrens Press; $2.50)-bears the menacing label, "A Reading Laboratory Book," and offers "skill-builder words beyond the first thousand words for children's reading." Among the skill-builders are lad, lit, below, flew and top, which provoke wonder as to what the first thousand words could...
...Washington, FTC's Kintner, 47, patiently puffed his pipe, proudly showed off the favorable mail that came in after the ad. (Sample: "Hogwash. Thanks, Mr. Kintner-Glenn Lewis. Average American. Elkin, N.C.") In Manhattan, other ad agency bosses gagged on their Gibsons, labeled the ad "a phony." Snapped one: "A deplorable exhibition of advertising sophistry at its worst. The public will say, 'That's the way Madison Avenue reacts to criticism-they're thieves and crooks...