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...reason could be that what they are permitted to read is witless and dull. Probably the safest rule for the adult buyer is to avoid any book bearing the endorsement of any educational book or library advisory service. One such-The Man Who Walked Around the World, by Benjamin Elkin (Childrens Press; $2.50)-bears the menacing label, "A Reading Laboratory Book," and offers "skill-builder words beyond the first thousand words for children's reading." Among the skill-builders are lad, lit, below, flew and top, which provoke wonder as to what the first thousand words could...

Author: /time Magazine | Title: Books: The Condemned Playground | 12/15/1961 | See Source »

...Washington, FTC's Kintner, 47, patiently puffed his pipe, proudly showed off the favorable mail that came in after the ad. (Sample: "Hogwash. Thanks, Mr. Kintner-Glenn Lewis. Average American. Elkin, N.C.") In Manhattan, other ad agency bosses gagged on their Gibsons, labeled the ad "a phony." Snapped one: "A deplorable exhibition of advertising sophistry at its worst. The public will say, 'That's the way Madison Avenue reacts to criticism-they're thieves and crooks...

Author: /time Magazine | Title: ADVERTISING: Bates's Bait | 2/8/1960 | See Source »

...PAUL Elkin...

Author: /time Magazine | Title: Letters, may 31, 1954 | 5/31/1954 | See Source »

...several moments, Alexander Dunlop Lindsay of Oxford University stared at the departing figure of the young man with the coal scars on his face. The man, a Staffordshire miner named John Elkin, had left school at the age of ten; yet he had come a long way to hear Lindsay lecture on philosophy. "I heartily wish," sighed Lindsay, "that all my university students had a brain as good...

Author: /time Magazine | Title: Education: Experiment at 70 | 8/1/1949 | See Source »

...will of Mrs. Mary Elkin Moritz of Lexington, Ky. left the bulk of her $20,000 estate to her cousin Roy T. Elkin, "provided that from this day on he does not add the 's' onto his name . . . His father started this foolishness years ago, much to the disgust of the Elkin family . . . Roy can take his choice...

Author: /time Magazine | Title: MANNERS .& MORALS: Americana, May 9, 1949 | 5/9/1949 | See Source »

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