Word: elkton
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Dates: during 1980-1989
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Belatedly, Coors has geared up to establish national distribution by building a second brewery near Elkton, Va., but slow sales have forced the plans to be shelved for the time being. More immediately, the brewer has begun advertising heavily, and is in the process of adding a new superpremium brand, Herman Joseph's 1868. Insists Company President Joseph Coors: "We will fight tooth and nail to improve our market, and we're going to survive...