Word: elliot
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Angeles industrial designer who had gone into the picture-frame business found himself with a lot of extra frame slats and decided to make doll furniture with them. Thanks to the doll furniture, Elliot Handler and his wife Ruth cleared $30,000 on sales of $100,000 that year. The Handlers have never quite matched that profit margin, but in the 17 years since then their Mattel, Inc. has joined the front rank of U.S. toymakers. Last year Mattel earned $4,000,000 on sales of $49,400,000. And in the first half of this year, the Handlers happily...
Barbie and her wardrobe reflect a favorite Mattel device that Elliot Handler calls "the razor and razor blade" technique. Explains Handler: "You get hooked on one and you have to buy the other. Buy the doll and then you buy the clothes. I know a lot of parents hate us for this, but it's going to be around a long time." Parents, in fact, get scant sympathy from the Handlers, whose advertising is admittedly designed to evoke the razor-razor blade urge in children. Says Elliot Handler unapologetically: "We feel it's up to the parents...
...Frontier. As chairman and president of Mattel, Elliot Handler, 46, likes to think up new toys. Chic, aggressive Executive Vice President Ruth Handler, 45, oversees manufacture and administration. (By family agreement, they never talk business at home.) Husband and wife aspire to make Mattel the world's biggest toymaker; this year, if their sales hit $80 million as expected, they will achieve their goal and surpass longtime industry leader Louis Marx (TIME cover...
...Last week Mr. President opened in Boston-and the result was something like a Republican rally in Natchez, Miss. The show proved to be so thin that the audience got the bends. The critics tried to be kind-but failed. Said the Record American's Elliot Norton: "Although it fills the stage with great performers and offers four or five songs with the authentic lilt and magic of Irving Berlin at his ultimate best, Mr. President is in dreadful shape at the present time. Dreadful is the only word; anything milder would be misleading, not to say dishonest...
Westport, Conn., Nash's Barn: A new revue based on the works of the late James Thurber, The Beast in Me, with music by Don Elliot and lyrics by James Costigan, and starring Frank McHugh...