Word: elliott
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Dates: during 1930-1939
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...enterprising Roosevelts, Elliott, in radio, naturally has the oddest messmates. Oddest of these for a Roosevelt to be hobnobbing with is a Chicago adman named Hill Blackett, mainly famous for having guided Alf Landon's campaign in 1936. The Blackett advertising agency, Blackett-Sample-Hummert, Inc., does the biggest business in radio: mostly sobby, low-cost network serials plugging household helps, headache remedies, beauty aids, etc. to U. S. housewives...
...networks generally restrict these serials to daytime hours, reserving the night air for classier stuff. Recently B-S-H tried to place transcriptions of some of its cheaper CBS and NBC serials, like Stella Dallas, Backstage Wife, etc. on small stations for night-time broadcasting. One prospect was Elliott Roosevelt's 24-station Texas State Network. But when Elliott and Blackett tried to get permission to take transcriptions of the shows off NBC and CBS wires, they got a royal runaround...
Thereupon Elliott tried a bold stunt. He offered to hire many of the existing MBS coast-to-coast wire circuits for two hours a night, 8-10 EST. The answer was No. So last week Elliott went to work on an even bolder enterprise-a brand new national network...
Transcontinental Broadcasting System, Inc., Elliott Roosevelt's venture, is scheduled to go into business Jan. 1 with some 100 stations. All last week at The Blackstone in Chicago, the lure of Elliott's name, plus the promise of some 60 hours a week of steady if cut-rate business, kept customers coming. B-S-H had already contracted for 15 premium night-time hours a week; Emerson Radio & Phonograph Corp. scheduled its noisy commentator, Elliott Roosevelt himself, on Transcontinental. Dorothy Thompson was courted; Boake Carter and Father Coughlin were possibilities. There were no such headliners as Jack Benny...
Farley's boat: Elliott, Blatchford, Smith, Bodine, Shepley, Rothschild, Clark, Boynton...